Erica M Lee

Marketing and Advertising

Hi, I'm Erica M Lee. Welcome to my profile!

Erica M Lee's Experience:

• Social Media Specialist at The American Marketing Association--Washington, DC

  March 2012 - April 2013

• Marketing Associate at Iritech, Inc.

  April 2010 - July 2010

  Iris Recognition Technology - Biometrics o Researched marketing methods for the biometrics industry. o Maintained and updated the corporate webpage. o Spearheaded the initiative to obtain a GSA schedule to bid on Federal Government contracts. o Analyzed laser and LED testing services to ensure compliance with global safety regulations.

• Strategic Business Development and Marketing Intern at U.S. Department of Justice

  June 2007 - May 2009

  Worked with Federal Prison Industries, Inc. (FPI) division of the DOJ. FPI is also known as UNICOR - http://www.unicor.gov/. o Updated organizational website to ensure proper product specifications and layout. o Developed informational web pages for upcoming events. o Designed databases to launch special direct mail marketing campaigns. o Composed strategic marketing materials for use by senior management. o Assisted trade show managers in planning for upcoming events.

• Academic Technologies Student Lab Support Assistant at George Washington University

  September 2007 - February 2008

  MISSION - "Academic Technologies is dedicated to advancing all aspects of The George Washington University's academic enterprise through the effective use of technology. Academic Technologies works with faculty, students and other GW units to proactively identify, develop, implement and support an ever-increasing array of technologies to enrich teaching and learning at GW, both in the classroom and beyond." o Resolved technical issues for students and faculty.

• Office of Financial Systems Intern at Peace Corps

  October 2006 - May 2007

  o Created listservs to improve communication within the department and organization. o Generated surveys to improve future training initiatives. o Supported the training manager and developed training materials for department-wide use.

• Colonial Connection (Telephone Outreach Program) Associate at George Washington University

  November 2005 - May 2006

  o Participated in GWU's capital campaign to support and market the university's mission of teaching, research, and service. o Researched current issues and events on campus to inform prospective donors.

• Market Research Analyst at Kearney & Company

  August 2010

  o Identifies and analyzes current market trends and customer contracts to enable business development opportunities. o Assists executive management in capturing and maintaining relevant data sets in Salesforce CRM. o Evaluates and visualizes customer acquisition data in Excel. o Researches market trends, specialized contract vehicles, competition, and potential partnering opportunities for senior management. o Monitors federal procurement repositories for prospective business opportunities. o Drafts a weekly newsletter for senior management, connecting relevant news, GAO reports, and policy shifts. o Maintains and coordinates the company-wide calendar of conferences and industry events.

Erica M Lee's Education:

• The George Washington University - School of Business

  2005 – 2009
  B.B.A.

• Kanda University of International Studies

  2008 – 2008
  Concentration: ?????? Study Abroad Program